It’s October, which means Yahoo users are fully embracing Halloween and looking to be frightened. What’s the next best thing to putting on scary masks and slathering on fake blood? Visiting haunted houses, of course!
This year, Yahoo users are revealing some of the most popular haunted houses across the country through searches. Coming in as the top-searched haunted house this year is the Pennhurt Asylum in Spring City, PA. Other top search haunted houses include Netherworld (Atlanta, GA), Headless Horseman (Ulster Park, NY), House of Shock (New Orleans, LA), and Ghostly Manor (Sandusky, OH).
Are you brave enough to visit a haunted house this year? C’mon — we dare you!
In July, we introduced a new Yahoo Extension for Chrome browsers to give you quick and easy access to your favorite Yahoo content.
Today, we’re releasing an update that will load your Yahoo pages 30% faster. Download the extension to:
Automatically set your new tabs to Yahoo for quick and easy access to personalized content
Search with Yahoo as your default provider to find what you’re looking for quickly
Discover breaking news and top stories chosen for you
If you’ve already downloaded the Yahoo Chrome extension, you’ll automatically be upgraded to the new version. Otherwise, download the extension today and turbocharge your Yahoo browsing experience!
In light of the wildly successful ALS Ice Bucket Challenge campaign, Yahoo users are feeling inspired to give back. Over the past 30 days on Yahoo, searches for the term [charity] are spiking 125%.
There are so many great charities to choose from, but there are a few that Yahoo users are gravitating towards. The top-searched charities this month include [amazon smile charity program], [ALS Charity], and [Omaze Charity].
And while donating funds is an essential part of giving back to the community, Yahoo users are also looking for other ways to be charitable. Over the past 30 days, searches for [plasma donation centers] are spiking 924%!
What causes are most important to you?
Happy long weekend! Aside from having the extra day off, you’re wondering specifically [what is labor day]. Just what it sounds like! It’s a day of celebration for our workers.
And what better way to celebrate than to take that last summer vacay before fall hits? You’re searching for [labor day getaways] and [cheap flights]. You’re also checking out beach vacation rentals, hotel vacation clubs, all inclusive vacations, and vacation packages. Take us with you!
For Labor Day fun back at home, you’re looking up the weekend’s sales. This month, searches for [labor day laptop sales] are spiking off the charts on Yahoo, with other top sale searches including [car sales], [mattress sales], [yacht sales] and [tv sales]. Do-it-Yourself’ers are taking advantage of the long weekend: this week on Yahoo, users are specifically searching for Lowes, Home Depot, and Sears Labor Day sales.
Let the celebrations begin!
With summer almost coming to a close, Yahoo users have fall fashion on their minds. What are millions of fashion-forward people around the country searching for? Think denim and boots galore!
Yahoo users still wear their denim in the summer heat, but instead of a tight fit, women are wearing a baggier style. Searches for [boyfriend jeans] are spiking 121% this month on Yahoo.
Remember Timberland boots? Just like the Birkenstock, they are back in the wardrobe rotation of style-savvy folks, as they are the top-searched boot brand this month on Yahoo. Other top searched boot brands include: Ugg, Redwing, Hunter, and Frye.
And not to burst your beach-weather bubble, but Yahoo users are preparing for the gloomy months ahead, as searches for [rain boots] are spiking 531% this month.
What’s the best way to take a break from the smoldering heat during the summer months? Going to the movies, of course! Yahoo users are looking to escape into a good movie this summer and are searching for their top picks.
Over the past 30 days, the movies with the highest volume of searches on Yahoo include [jersey boys movie], [begin again movie], and [sex tape movie].
And we can’t forget about one of the most highly anticipated movies of the season! Yahoo users are dying to see the [50 shades of grey movie trailer] which is up 3490% and searched for by 66% women and 34% of men.
Which movie are you most excited to see this summer?
Hungry for hot dogs? Tomorrow is National Hot Dog Day and it’s time to get your grub on! Searches for the [best hot dogs] are spiking off the charts this month, with [nathan’s hot dogs] in particular spiking 2182% following its annual contest.
Picky about your dogs? The most searched brands of this favorite summer BBQ food this month are: [brooklyn hot dog company], [portillos hot dogs], [hebrew national hot dogs], [sabrett hot dogs], [applegate hot dogs], [pinks hot dogs], [ballpark hot dogs] and [hot dog on a stick].
Are you starting to crave these right now and need a recipe stat? The top hot dog recipes on Yahoo this month include: [hot dog chili recipe], [hot dog bar ideas], [uncured hot dogs], [vegan carrot hot dog recipe], [hot dog meatballs] and [green chile hot dogs]. And if you need ideas for toppings, look no further than Yahoo Food for dangerously delicious inspiration!
Hot diggity dog!
Word on the street is that street food is the word! You’re heading outdoors to try some delicious — and sometimes gourmet — [food trucks]. This month, the term is spiking 168% on Yahoo, which is an increase of nearly 2x more searches compared to 2013!
Prepare your taste buds! The top searched food trucks on Yahoo this month include: the Mexican [tamarindo food truck] in Orange County, Korean and Japanese fusion [koja kitchen food truck] in the Bay Area, gourmet Singapore and American [chomp chomp nation food truck] in Orange County, Filipino Fusion [white rabbit food truck] in Los Angeles, and New England-style [roll n lobster food truck] in Los Angeles.
If you want to see what other meals on wheels are near you, check out this piece on Yahoo Travel!
By Anand Chandrasekaran, Senior Director, Product Management
We’re thrilled to announce that we’ve partnered with Yelp.
Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from Yelp. We’ve also added a new photo viewing experience to show high-quality photos from Yelp, other partners, and the businesses themselves.
At Yahoo, we’re always looking to build great partnerships to provide a richer experience for our users. That’s why we’re especially fired up to add trusted user content from Yelp, bringing more business listings, more photos, and more reviews to the recently-refreshed Local Search and Yahoo Maps experiences. With information and photos for retail chains, mom and pop shops, spas, doctors and hospitals, restaurants, and more, Yelp is a welcome addition to our roster of local content partners.